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Content Marketing

On Your Mark, Get Set, Content…

On Your Mark, Get Set, Content…

Win the Content Marketing Race By Treating it Like a Marathon. Not a Sprint. As a novice runner, and a professional content marketing strategist, I sometimes wonder if either gets any easier. Sure, both are constantly improving, but… I train, day in and day out. And I swear – even though

3 Reasons The SEO Industry Is Being Turned On Its Head – And What You Should Be Doing Instead

3 Reasons The SEO Industry Is Being Turned On Its Head – And What You Should Be Doing Instead

For the past 8 or so years, organic traffic has been the magic potion of traffic sources. Its free, it’s huge, and everyone goes to Google first when looking for information. This rumble for good positions has sparked a 5 billion dollar industry known as Search Engine Optimization or