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sales funnel

The Awareness Pyramid – How Long Should Your Sales Copy Be?

The Awareness Pyramid – How Long Should Your Sales Copy Be?

You hate long sales message like long form sales letters, videos, emails, landing pages. How do I know? Because Everyone does. And Everyone knows in the internet age attention spans are shorter than ever. In fact, I know some companies even have a policy about not having sales copy longer

A Client Attraction Marketing Funnel (or Filter) for Coaches, Consultants, and Other Service Providers

A Client Attraction Marketing Funnel (or Filter) for Coaches, Consultants, and Other Service Providers

The Internet marketing landscape is on fire with talk about the client attraction marketing funnel. Like most things online, the latest tactics ebb and flow constantly. And sales funnel talk is the big thing mostly due to big launches by high power gurus. In reality, marketing funnels have been the

How to Seduce Prospects Through Your Sales Funnel

How to Seduce Prospects Through Your Sales Funnel

Do you remember the dating scene? Maybe you’re still playing the game… I’ll admit, I’m better at marketing than I ever was at seduction. But after being happily married for over 7 years, I must have done something right. Looking back on those dating years though, I’