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what to send

Re-engagement Phase – How to Fill Your Auto-Responder (Part 5)

Re-engagement Phase – How to Fill Your Auto-Responder (Part 5)

If you’ve been following the “What to Send Series” and implementing the different phases in your auto responder, you’re probably already seeing increased engagement, if not actual sales. But even if you sell the greatest product or service in the world, there’s still bound to be subscribers

Email Segmentation Phase – How to Fill Your Auto-Responder (Part 4)

Email Segmentation Phase – How to Fill Your Auto-Responder (Part 4)

Do you remember those choose your own adventure books? They’re still popular because people like choices. Yes, sometimes, too many choices cause paralysis, and you want to be careful to avoid giving too many your marketing. But email segmentation, and the segmentation part of your email strategy give people